Experiential Marketing Services
Experiential marketing (sometimes call “Engagement Marketing”) is the process of activating fans interested in your goods and services through interactive displays and participatory marketing. Experiential marketing seeks to go beyond storytelling and recruit customers to be an active part of your story, thereby creating a much deeper connection to your product, brand, and message.
Pop Up Stores
The Experiential Marketing Process
1205 strategists will work with you to deliver an experiential marketing concept that aligns your brand’s message with the customers you’re trying to capture.
We’ll oversee the web of planning and logistics behind your campaign, ensuring that it’s implemented and measured correctly across each market.
We’ll work to build pre and post campaign hype and sharing by leveraging integrated marketing capabilities like public relations and multimedia content.
Our business intelligence team will draw up unique methodologies for measuring the success of your campaign and its effect on the bottom line.
Making Memories with Experiential Marketing
With most Americans seeing well over a hundred multimedia advertisement – from posters to TV commercials – every single day, it can be pretty easy for your message to fade into the white noise of daily life. Experiential marketing provides a unique opportunity to capture and own a couple of minutes of your customer’s life by connecting a message to a story that they can share with family and friends.
1205 dreams up unique and engaging interactive brand experiences that leave your audience with more than just an impression. If you can dream it, we can do it. If you’re looking to give your customers a real-time taste of how your product works or what it feels like, experiential marketing may be one of the most unique and memorable ways to engage your fan base.