Social media has become a staple of the contemporary marketing mix, offering brands the opportunity to build a real-time, one-on-one relationships with their customers. Social media marketing describes the planning, distribution, growth, and measurement of your content over social media publishing platforms such as Facebook, Instagram, Twitter, YouTube, and LinkedIn.
Define your organization’s content strategy, including the funnel for creating and collecting new shareable links, photos, and videos.
Build an interactive social media marketing calendar where you can see what content you have coming up and where it’s scheduled to go out.
Talk one on one with your fans, engaging them with conversation, answering questions, and letting them know more about your products and services.
Our Approach to Social Media
Managing social media is a challenge for most organizations. Between developing fresh content, posting, engagement, and data aggregation it can be hard to keep up with. 1205 helps scale social media marketing with an embedded approach that leaves you in the driver’s seat. Tell us what aspect of your program needs a boost and we’ll build a strategy to fill in the gaps.
1205 works with both B2B and B2C organizations to create custom social media strategies that don’t just grow their profiles, but help them develop brand awareness and engagement, convert buyers, and foster advocacy. We work with you to understand how social media fits into your overall marketing mix, and build the workflows to help you make it a reality.