Content Strategy Services
Content strategy is the process by which organizations plan, target, distribute, and measure the effectiveness of their messaging for the purposes of increasing brand reach and engagement. Content strategy allows for the development of messaging across platforms in a way that enables brands to drive more value out of their content marketing efforts and grow the bottom line.
Creating Your Content Strategy
Content starts with the “reader”. 1205 builds in-depth audience profiles that help determine the best potential mediums and platforms for engaging your customers.
Our team will work with you to explore which stories your audience is likely to engage with and build the funnels and workflows necessary to gain traction there.
1205 content strategists will organize your materials into an editorial calendar that helps you make sense of your publishing strategy and campaign initiatives.
We’ll help you define and measure your content’s core KPIs, including basic engagement, views, time on page, CTRs, downloads, and more.
Grow Your Funnel with Content Strategy
Using content strategy to build engagement for any brand is half what you create and half, how you use it. Integrated content strategy from 1205 works on both fronts. Getting started with an understanding of your audience, goals, and capabilities, we work backwards to create an in-depth profile of your customers and all of the platforms, channels, and devices where they spend time.
Once we understand when and where to reach your audience, the 1205 team will build a custom tailored marketing mix that leverages multimedia content including video, custom graphics, photography, social media “stories”, and more to drive conversation. From keyword and market research to publishing and analytics, our process is meant to help you deliver the type of engaging stories about your business that drives advocacy.