Copywriting comes in many forms – from carefully worded advertising to longer form informational content meant to build a case for your core business ideas or value propositions. In either case, copywriting is central to the organization’s ability to build a clear storyline about the products and services it delivers. Great copy delivers a compelling reason to choose your business.
We’ll scope your project, taking interviews about the goal of our work and getting a sense for the feeling you want to leave readers with.
Next, our coms team will build a profile of your organization’s brand voice, identifying your writing style and editorial guidelines.
Our team will create a first draft of your materials and refine your copy through successive iterations based on organizational feedback.
We’ll provide a finished document. Depending on the format, your copy can be presented as standalone content or part of a larger project.
Our Approach to Copy Writing
Words have the power to communicate, convince, and connect. Our approach to copy writing is based on a deep understanding of how important great content is to your success. Our goal is to build compelling profiles of your products, services, and expertise.
Integrated copy writing services mean that the 1205 team is uniquely positioned to build better content. With insights into your greater organizational goals, we can help you utilize high-impact copy to deliver critical messaging components at every stage in your buyer’s journey.