Brand Strategy Services
In today’s competitive environment, your customers are more brand conscious than ever before. Brand strategy offers a process by which organizations can conduct research and development to better understand the competitive environment they want to do business in. Brand strategy helps businesses leverage insight into market opportunities and potential pain points in order to position their brand for success.
Building Your Brand Strategy
1205’s strategists use consumer research to build a broad marketplace profile detailing your organization’s competitive ecosystem and where you stand within it.
Our team will work to formulate a defined strategy, including voice, vision, and values, that more closely align your brand persona with consumer demands.
We’ll help shape the conversation about your brand through identity and development services, including PR, Content, Influencer Marketing, and more.
We work to continually understand and refine all the ways that brand strategy plays out, across your business environment, evolving your brand in real time.
We Build Brands that Build Evangelists
Building a successful brand strategy begins with a keen understanding of both your customers and competition. 1205 starts by using focus groups, industry research, polling, and keyword development to build deep insights into who your average buyers are and what motivates them to do business with competitors inside your target space.
Once we understand what’s motivating your customers, 1205 works to align your align your offering with their core values through detailed brand personas, value propositions, and brand positioning. Your brand strategy will become a foundational document upon which your businesses identity and development are based.