Brand Development Services
Brand development is the process by which organization’s can determine how their core identity drives customer engagement. Generally consisting of a business’ mission, vision, promise, et al, the process allows brands to ensure that their voice aligns with their target customers own values. While logo and identity form the core visual components of your brand, development helps shape what those visual components will come to represent for future buyers.
Mission & Vision
Mottos & Manifestos
The Brand Development Process
Brand development begins with research into what motivates and inspires your target customers to “adopt” a brand as their own.
We’ll work to create a mission, vision, values, and voice that aligns your brand with target customers and builds evangelism.
Our team build a profile of how these concepts play out across your organization, from content marketing to customer service.
Keep your messaging consistent with a beautifully designed “brand book”; a stylized playbook for how your brand engages the world.
We Build Brands that Build Evangelists
The 1205 approach to brand development is rooted in evangelism. When customers feel like you represent their most centrally held beliefs they’re more likely to talk about and share your business. By working to align your brand’s core messaging and values, we help you nurture engagement and generate word of mouth over all of the places you now do business.
Integrated brand development means that we’re not just building an esoteric rule book to shape future marketing collateral. We use your vision, values, and voice to create a 360 philosophy that will help shape your approach to social media, customer service, business development efforts, public relations, and more.