The Branding Process
The 1205 brand marketing team – made up of designers, communications experts, and analysts – has over 20 years experience working to develop ideas into a comprehensive brand strategy that defines how customers relate to you.
Your brand identity process starts with an in-depth discovery session. We’ll work to learn more about your audience, your market, influences, and key visual concepts.
1205 designers look to encapsulate these ideas and influences in up to ten visual styles, with hand-drawn wire frames, including low definition concept sketches.
We work in popular design programs to build every aspect of your visual identity, defining everything from from color palates and fonts, to full brand marks like logos and icons.
Depending on services, our team will provide you with a fully-built style guide or brand book complete with asset pack including vector logos, type sets, and and use guidelines.
Building Brands that Build Evangelists
Integrated branding seeks to create a personality and voice that your customers can identify with and call their own own. Your brand should feel like it helps customer’s express what’s important to them and how they want to be seen.
1205 helps shape the conversation around your brand. That starts with a strong understanding of how you fit in the market, continues with identity, and finishes with all of the ways you’ll express it, based on a deep understanding of the way your customers want to be seen.
MARKET RESEARCH // ANALYSIS // POSITIONING
Understanding how your brand fits into the marketplace is key to driving growth. Brand strategy offers a way to position the look and feel of your brand so it reaches exactly the customers you want.
LOGOS // STYLE GUIDES // BRAND BOOKS
Give your customers something to remember with a visual identity that pops. Brand identity from 1205 helps you build beautiful brand assets that tell your story with iconography, color, texture, and style.
MISSION // VISION // VALUES
Take the next steps in establishing your brand’s persona over any medium. 1205 offers specialized consulting services that work to define and mature your core values, mission, vision, and more.