Video Planning & Production
1205 project and production managers began working hand-in-hand with the company’s consulting and product design agency partners to scope and plan a hundred and twenty second video that would shadow the brand’s new updated catalog. Our production team developed the shot list, schedule, prop sheet, and advised on other planning documentation such as the script. In addition, 1205 worked to source studio time, lighting equipment, and other personnel resources like models and food stylists.
Over three days of studio work, our team – including production manager, videographers, and camera assistants – captured twelve plus hours of high definition and 4k footage. Shots included closeups and flybys of the company’s new packaging as well as various scenes that featured seasonal table scapes and previously built custom chocolates created for industry leading companies like Google, FedEx, Morgan Stanley and others.
1205’s post production team cut and compiled raw footage to match the video’s planned storyboard – using elegant text overlays to communicate the updated value propositions. In addition to classic video editing, our team built custom motion graphic overlays that shaped the story by featuring mocked footage of the new online ordering process. To accomplish this, we used video editing footage like Premier and Adobe After Effects.