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The Integrated Approach


What’s driving your customer’s purchasing decisions? It’s an important question, and one that gets to the heart of integrated marketing strategy. When we know why they buy, we understand how they’re most likely to learn about, engage, and adopt your brand.


Our approach combines a deep understanding of your customer’s aspirational profiles with over twenty years’ experience, to deliver integrated marketing strategy using six core disciplines. Together, we leverage them to build compelling omnichannel narratives that drive ownership and amplifies your message across all the platforms, channels, and devices where customers now spend time.


You’ll partner directly with an integrated marketing strategist to formulate each campaign’s initiatives, timeline, and KPIs. A 1205 project manager will act as the single touch point for each campaign – helping make sense of feedback from specialists in over twenty available marketing disciplines and executing your strategist’s objectives.


Being able to tell a complete story about how integrated marketing efforts have impacted your organization is a key component of the overall strategy. Our team understands the best ways to collect, aggregate, and analyze data from every facet of your campaign in order to tell a combined story about how the integrated marketing process has helped to grow your bottom line.