Integrated marketing is rooted in an acknowledgement that we live in an omnichannel world. Customers now find, interact, and make purchasing decisions about your products and services over a dizzying number of platforms channels and devices. While they may start the conversation with your brand in one place, they routinely finish it in another. Successfully adapting to this reality requires expertise, not just in each channel, but in understanding how to leverage them against each other in order to get the maximum return on investment. Integrated marketing is not a specific marketing discipline: Rather, it is the process of leveraging multiple disciplines within the marketing space to drive seamless engagement across channels and deliver brand experiences that reach customers in all the places they now spend time.
The 1205 approach is based on our six core service offerings and leverages experts in over 25 distinct marketing disciplines. You’ll have two main points of contact for the life of your relationship to us.
1. A relationship manager who is responsible for ensuring that we clearly understand your goals, deliver a great strategy, and ensure that we’re meeting your needs.
2. A project manager who will ensure that each aspect of your campaign is being executed correctly and in your timeline.
Once your campaign or project has been scoped, your PM will work internally with the 1205 strategists to formulate our approach and assign the correct specialists. Your project team (consisting of relationship manager, PM, marketer, and various specialists) meets as regularly as every day, ensuring the seamless execution of deliverables across channels.
Our team will check in with you on a regular basis to let you know how your project is progressing over each channel, adjust strategy, and help you understand your project’s insights.
Time, collaboration, and expertise. As a DoM, CMO, entrepreneur, or any other type of marketing manager, you probably have a lot on your plate. Managing multiple partners, making sure that each is up to speed, communicating with the next, and adjusting their strategies to get the best results for your money can be a full-time job.
1205 offers you the ability to manage one partner, consistently across all platforms This saves you the time of repeat meetings and other communications.
You don’t have to deal with multiple agencies competing for your marketing dollar, potential infighting and disparate companies, all looking out for their own best interests.
The 1205 team is composed of over 70 marketing specialists. You gain the benefit of having a wide variety of disciplinary experts with the benefit of a project manager who knows how to tie them all together for the best force multipliers.
Absolutely not. Integrated marketing is about having the right options available to meet your goals. An integrated campaign may consist of as little as two highly related services - web development and SEO, for example. It can also be a more complex strategy utilizing multiple services from anywhere in our catalog – an out of home follow-along with landing page, analytics, and public relations, for example. The only requirement is that we understand exactly what you’re looking to accomplish. Our suggestion may be a simple one step approach or a multi-phasic campaign that rolls varying services out over a longer timeline. Either way, you are not committed to any set number of services.
In most circumstances, yes. Please keep in mind that a department and a department head are two different concepts. While we can advise and execute on your campaign strategy needs, overall business strategy and planning are not part of our core offerings. If you do need assistance with these matters, we work with a variety of talented partners in the integrated marketing field and can recommend one in your area.
Communication forms the basis of any great integrated marketing campaign. When launching a project with our team, we use a variety of tools to inform you of updates and get feedback on work. Depending on your project type, these can vary from traditional methods like email to more collaborative environments like secret Facebook groups, Slack, and Trello. Those tools will help ensure that your campaigns are being executed according to plan and in line with due dates.
After 10 years in business, we can answer with a resounding “YES”! The secret in our ability to manage such wide-ranging products, services, and deliverables really starts with our organizational chart. Instead of trying to have many people be great at many things, 1205 leverages experts in their field and keeps them there. 1205 project managers are integrated marketing specialist who focus on understanding the big picture fundamentals and are able to draw on and utilize the expertise of various resources within the company to help ensure that you’re getting the best strategy available.
We have more clients in some verticals than others, but we’ve found that our approach tends to be universally applicable. Past and current clients include restaurants, software startups, cannabis industry suppliers, health and beauty related products, ecommerce, wineries, nonprofit organizations, home goods, events-based organizations, etc. The unifying factor amongst these businesses is that they’re all trying to reach potential customers in new and different ways. They understand that marketing is no longer a single channel effort and that you must reach customers in all the places they now spend time, in order to get ahead.
Our rates tend to be in-line with other agencies of our kind on individual services. One benefit of working with an integrated marketing agency like 1205 however is that you’re able to build economy of scale through multiple product offerings. For instance, if you currently work with both a public relations agency and a digital marketing agency, but want to switch to 1205, it is very likely that you would pay less than your combined expenses between the other two, based on same or similar services. When you add in the value of your time spent managing multiple agencies, meeting, and managing deliverables, 1205 offers significant value over non-integrated competitors.
Our home office is based in Seattle Washington. We also have local area offices in LA, NYC, and London, however. Our reach is international, and we’ve launched campaigns as far away as India and as close as our favorite neighborhood restaurant. 1205 utilizes a distributed network model, meaning that no matter where you are in the country, you can probably find a 1205 team member not too far away.