What is Integrated Marketing?
Integrated marketing is rooted in an acknowledgement that we live in an omnichannel world. Customers now find, interact, and make purchasing decisions about your products and services over a dizzying number of platforms channels and devices. While they may start the conversation with your brand in one place, they routinely finish it in another.
Successfully adapting to this reality requires expertise, not just in each channel, but in understanding how to leverage them against each other in order to get the maximum return on investment. Integrated marketing is not a specific marketing discipline: Rather, it is the process of leveraging multiple disciplines within the marketing space to drive seamless engagement across channels and deliver brand experiences that reach customers in all the places they now spend time.
What does working with 1205 look like?
I already have agency partners. Why wouldn't I launch my own integrated campaign?
Time, collaboration, and expertise. As marketing manager, you probably have a lot on your plate. Managing multiple partners, making sure that each is up to speed, communicating with the next, and adjusting their strategies to get the best results for your money can be a full-time job.
- 1205 offers you the ability to manage one partner, consistently across all platforms This saves you the time of repeat meetings and other communications.
- You don’t have to deal with multiple agencies competing for your marketing dollar, potential infighting and disparate companies, all looking out for their own best interests.
- The 1205 team is composed of over 70 marketing specialists. You gain the benefit of having a wide variety of disciplinary experts with the benefit of a project manager who knows how to tie them all together for the best force multipliers.